The Top-5 Modern Logo Makers Online

Finding the right designer to run up a logo for your business is never easy.

And then there’s the spend — do you go for a cheap-as-chips, pay-and-pray solution from one of the many freelancer sites out there, or do you pay through the nose for a swishy branding specialist or agency to guide you through the process with skill, flair, and probably a fair share of meetings? Or do you go down the new road, an option which more and more businesses are taking advantage of — computer generated design.

While some still feel uneasy about the prospect of handing over a task this sensitive in nature to a machine, others have found the process to be liberating.

Although human designers bring the ability to listen, they are also impeded by their own perspectives and opinions on a business, product, or service. Indeed, the process of developing a logo with the help of a machine which can process your brief, interpret it, and then spit out thousands of options, reacting to your feedback until you find a solution which resonates with you and everyone else who has a stake in your business.

We set up a dummy company called Serene, a local skincare brand selling vegan, cruelty-free natural cosmetics. Then we ran it through 5 of the most popular automated logo-design tools out there right now. If you’re still debating whether you can use this kind of service for your business, read on to find out the pros and cons of each service, and which one might work best for you.

Nikolay Ironov

Ironov is the only option in this list which doesn’t rely on ready-made graphics to design logos. Instead, the neural network draws on its algorithmic imagination to conceive of thrillingly new options made up of images, initials, or abstract concepts. This means that the end result is guaranteed to be absolutely unique.

Logos use some of Art. Lebedev Studio’s own fonts, supported in both Latin and Cyrillic.

Give Ironov the name and a description of your business, and the neural network will analyze the text and come up with some options for you.

Looka

If you’re unsure about your design capabilities, Looka will help you make sure you don’t screw up too badly. The service offers predefined, neatly-composed logos with accompanying color palettes. With Looka, you’re guaranteed a beautiful result, but you’re limited to only being able to make changes to the logo by choosing from ready-made templates.

The service uses ready-made, pre-created icons — they look elegant, so be aware that there’s a chance someone else may download a logo with the same graphic composition as yours.

Before you start, Looka asks you for your preferences in logo styles, colors, and icons, and then offers you options based on your selection.

Supports Latin only.

Wix

As with Looka, you need to go through a small survey before you start so that the algorithms can form a deeper understanding of what options to offer you. Logos also come with neat, pre-made icons. While the composition may not always be spot on, there’s a built-in editor which lets you tweak everything until it’s just right.

Supports both Latin and Cyrillic.

Brandmark

As with the previous two options, this one also has a questionnaire at the beginning of the process, a choice of neat logos with a predefined palette, and sets of ready-made icons.

For those who are demanding when it comes to pixels, this service’s key differentiator is its editor, which lets you fine-tune the text component of your logo (line and letter spacing, boldness and indents)

Supports Latin only.

Tailor Brands

As with the previous three options, this service incorporates the same questionnaire at the beginning, a choice of neat logos with a predefined palette, and ready-made icons.

The difference with this service is that you have to choose your icons from a sprawling list. This makes it a good option for those who are looking for more control over the process and are ready to rely on their own design sensibilities.

So, which one to choose?

	Ironov	Looka	Wix	Brand mark	Tailor Brands
Unique designs
A selection of premade graphic elements
Option to edit the composition
Tested in a variety of contexts (socials/merch etc.)
Supports multiple languages
Licensed fonts
Downloadable design packs